<img height="1" width="1" src="https://www.facebook.com/tr?id=627624244299095&amp;ev=PageView &amp;noscript=1">
Join the Movement Schedule a Tour Already a Member?
Artboard 241

She4All Reinvention & Resilience: A Pitch Competition For Women-Founders who are 40+

What We're About

The number of entrepreneurs that are starting their businesses after the age of 40 is growing, often out of necessity, lifestyle change and ageism in corporate America. COVID-19 has been a test of reinvention and resilience for many small businesses. From launching new product lines to pivoting business models, founders around the US have been reinventing, pivoting, and hustling to keep their companies afloat. 

She4All: Reinvention & Resilience aims to change that and bring more visibility to entrepreneurs who are 40+, celebrate these women and support their journeys. In recognition of Women’s Small Business Month, LLShe and Luminary, along with our prize partners, are supporting women-founders who are 40+ amidst a pandemic. We are seeking women founders who are at least one year into their entrepreneurial journey. 

Five finalists will compete virtually on October 28th by giving their best business pitches to our panel of influential leaders. First and second place winners will receive prizes to help support their businesses as they grow. 

More than half of the companies on the 2009 Fortune 500 were launched during a recession or economic downturn. Some of tomorrow’s brightest companies are just getting started… Is yours one of them? 


Invaluable marketing resources and services worth over $55,300 in value, all designed to take their brand to a whole new level.

Key Dates

Entries open: 9/15

Entries close: 9/25

Finalists announcement: 10/13

Virtual pitch competition: 10/28

grand PRIZE

150 hours of creative services from Berlin Cameron ($40K value)

2-year Collective Luminary Membership ($10K value)

1-year Ellevate Executive Access Membership ($1,800 value)

1-year Fly Female Founders Membership ($1,000 value)

1-45 Minute Ayurvedic Well-Being Consultation 

6 hours of legal services through LVLUP Legal ($2,500 value)

Interview on The Reset Podcast by Laura Mignott (3,000-5,000 listens per episode)

1 coaching session with Deb Boulanger, The Great Do-Over

Runner Up Prize

1 consultation meeting with Berlin Cameron 

1 Side Hustle Membership at Luminary ($2400 value)

2 hours of legal services through LVLUP Legal ($700)

Interview on the Life After Corporate Podcast

1 Year Ellevate Pro Access Membership ($480)

Enter Now

fff white


Shermin Lakha


Laura Mignott

CEO, DFlash
Host, The Reset

Deb Boulanger

President, The Great Do-Over Inc

Melissa Mitchner

Founder & CEO of The Bark Shoppe

Tina Yip

Director of Marketing & Culture at Berlin Cameron

Want to attend the finals virtually on October 28?


Past Winners:

The Bark Shoppe

The Bark Shoppe is New York’s premier pet care facility. Fostering great relationships between pets and their owners. Their products, services and recommendations are based on the expertise of leading pet care professionals with your pets individual needs in mind. 

Mommy matters

Saving Mothers empowers women in resource-limited settings by training their local medical providers, bringing lifesaving medical technologies to rural hospitals and clinics, and providing reproductive health education.