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How This Former Victoria’s Secret Exec Flipped the Script on Bra Shopping



Armed with years of corporate experience at Victoria’s Secret and motivated by a wish to make bra shopping an empowering endeavor, entrepreneur Michelle Cordeiro Grant founded the digital lingerie company Lively in 2015. Using Instagram to build customers and buzz, Cordeiro Grant tapped into a groundswell of women fed up with archaic ideas about underwear and femininity who were eager to share their thoughts and design ideas on social media.