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State of Women-Owned Businesses 

The U.S. has 12.3 million women-owned businesses today and that number has increased steadily year-over-year since 2008 and the Great Recession. Did you know...

  • U.S. women-owned businesses generate $1.8 trillion a year

  • 40% of all U.S. businesses are women-owned

  • Women start over 1,800 net new businesses every day 

  • 64% of new women-owned businesses were started by women of color 

  • Black women-owned businesses grew at 50% from 2014-2019

  • Latina women-owned businesses have grown more than 87% since 2007 with more than 400 started every day

  • There are 114% more women entrepreneurs today than there were 20 years ago

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Challenges Women-Owned Businesses Face 

Market misperceptions
Women entrepreneurs’ competency and market knowledge is routinely disregarded, including market opportunities they identify.

Network exclusion
Women entrepreneurs often experience limited, gender-based, access to established social and business networks, creating less access to knowledgeable mentors, ongoing education and capital expansion.

Managing expansion while underfunded
Barriers to start-up and growth capital create new, ongoing challenges, including constraints on funding for recruitment, access to new markets and overall expansion.

Revenue growth
Despite women owning 40% of all the businesses in the U.S., less than 2% of women-owned businesses generated more than $1 million in sales (and that percentage is even lower when you only look at women of color-owned businesses).
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The She-Cession

Covid-19 has crushed small businesses with more than 50% facing immediate or near-term risks. Between February - June, small business owners in the country fell by more than 30% and of these businesses, 39% were women-owned (WOB).

While PPP, small business relief funds and grant programs have provided short term financial relief, they may not fully address the chances for small business recovery and long-term survival of WOBs. Covid-19 has created a “She-Cession” disproportionately impacting women and WOBs.

  • More than 60% of WOBs in the U.S. self-fund (bootstrap) their business
  • The current volume of applicants for financial relief exceeds the financial support needed for WOBs
  • Money is not enough

WOBs need more than capital - they need access to ongoing education, coaching/mentoring, community, networks, guidance and exposure in order for them to sustain, recover and prosper. Without this support, the She-Cession worsens.

Luminary Women-Owned Business Fellowships deliver the following: 

  • Ongoing education and critical introductions
  • Community and connection
  • Business resources and tools
  • Marketing support
  • Strategic planning and advice
  • Coaching and mentorship
  • Leadership development

Luminary Fellowships invest in women-owned businesses for the long-term, delivering the necessary tools in order to rebuild, recover, manage and grow your businesses.  A check helps for a day; a Luminary Membership provides for a lifetime.

Thank you to to our Fellowship partners including: