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New York jigsaw puzzle company strikes a deal on ‘Shark Tank’

When Kaylin Marcotte, founder of New York jigsaw puzzle company Jiggy, faced off against the judges of the ABC show “Shark Tank,” she sought and won a deal by demanding more.

For entrepreneurs appearing on Shark Tank, hearing the words, “I’m in,” are usually the end goal, but Marcotte leveraged her impending deal to demand support for the female artists who have become the cornerstone of her brand.

After the sharks voiced concern about the long-term sustainability of her business despite strong sales and profitability during pandemic lockdowns — when many turned to puzzles for entertainment — she was able to make a $500,000 deal with billionaire entrepreneur Mark Cuban in exchange for a 15% stake in the company.

She also requested that Cuban match the company's charitable donations, and he agreed.

Kaylin Marcotte, founder of New York jigsaw puzzle company Jiggy, faces off against the judges of the ABC show “Shark Tank.”


After seeking out jigsaw puzzles as a source of stress-relief and growing tired of the options on the market, Marcotte launched Jiggy just months before the onset of the Covid-19 pandemic. 

Unlike many other jigsaw brands, Jiggy’s puzzles feature works of art, which double as decor after completion. The works are designed by female artists from around the world with a percentage of each sale going directly back to the artist. 

As the Covid-19 pandemic resulted in stay-at-home orders globally, Marcotte took the opportunity to market Jiggy to people stuck at home. The company said puzzle sales nearly quadrupled, which convinced Cuban of the brand’s potential. 

Aside from selling its puzzles online, Jiggy also has a membership club, starting at $27 a month, which gives subscribers an exclusive 500-piece puzzle, opportunities to meet the artists, and an online community of other club members.


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