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 What We're About

United for America, a movement led by Unilever, the makers of Dove, Suave, Hellman's and more, to support cities where vulnerable populations have been hit hardest by the COVID-19 pandemic, is partnering with Luminary to provide women-owned enterprises with the resources they need to adapt their businesses and keep workers employed. 

We know that women, and particularly women of color, have been disproportionately impacted by the crisis and are facing unemployment at a much higher rate than men, resulting in what many are calling a she-cession. Unilever will be tackling this challenge in partnership with Luminary, while also addressing the current education gap and access to food and essential supplies with retail and non-profit partners. We've already awarded 250 fellowships to impacted women business owners in NYC, Atlanta, Philadelphia, Fort Wayne, Minneapolis, Houston and LA. 79% of these fellowships were awarded to women of color!

United for America and Luminary will be providing 40 women business owners in Detroit, Michigan and Cincinnati, Ohio with Digital Luminary memberships. At least 50% of all 40 Fellowships will go to women of color owned businesses. We invite you  to apply for the Fellowship below. You must be a Woman-Owned (at least 51%) or a Woman-Founded Business in Cincinnati or Detroit and at least 18 years of age or older to apply, promotion runs 10/26/20 - 11/16/20. Please, see the terms and conditions below for more details.