The United For America X Luminary
Helping diverse women-owned businesses across America impacted by COVID-19 recover, rebuild, and reimagine their future.
"At Unilever we made a long-term commitment to serve the individuals, families and vulnerable populations most affected by the pandemic. Women in the workforce and women-owned businesses are a population that is disproportionately hurting, and the role they play helping our country thrive is essential.
As a purpose-driven company that believes the purpose of business is to do good, we are so proud to work with Luminary to provide ongoing resources, networking and opportunities to 290 women-owned businesses - 81% of whom identify as women of color."
Fabian Garcia, President of Unilever North America
What We're About
United for America, a movement led by Unilever, the makers of Dove, Suave, Hellman's and more, to support cities where vulnerable populations have been hit hardest by the COVID-19 pandemic, has partnered with Luminary to provide women-owned enterprises with the resources they need to adapt their businesses and keep workers employed.
We know that women, and particularly women of color, have been disproportionately impacted by the crisis and are facing unemployment at a much higher rate than men, resulting in what many are calling a she-cession. Unilever is tackling this challenge in partnership with Luminary, while also addressing the current education gap and access to food and essential supplies with retail and non-profit partners.
We've awarded 290 fellowships to impacted women business owners in NYC, Atlanta, Philadelphia, Fort Wayne, Minneapolis, Houston, Detroit, Cincinnati, and LA. 81% of these fellowships have been awarded to women of color!
Founder, Girl Brands Do It Better
President, Berlin Cameron
Host, The Reset
Founder and CEO, Luminary
Head of Agency Development, Reddit
LORI LEFEVRE WELLS
Founder, Lori LeFevre Communications
Two years ago, we developed a creative campaign for NYC bodywear brand, Chromat. The brand’s first-ever ad campaign, Chromat Pool Rules, received 205 million social impressions (with no paid media), coverage in 50 publications worldwide, an increase in sales of 38%, and overwhelmingly positive social engagement. Check out our case study video below and some of the media buzz it received here or here.
We can’t wait to see how we can top it this year.