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The United For America X Luminary

Fellowship Program is Expanding to 

Detroit and Cincinnati

Helping diverse women-owned businesses across America impacted by COVID-19 recover, rebuild, and reimagine their future.

APPLICATIONS 

CLOSED

 What We're About

United for America, a movement led by Unilever, the makers of Dove, Suave, Hellman's and more, to support cities where vulnerable populations have been hit hardest by the COVID-19 pandemic, is partnering with Luminary to provide women-owned enterprises with the resources they need to adapt their businesses and keep workers employed. 

We know that women, and particularly women of color, have been disproportionately impacted by the crisis and are facing unemployment at a much higher rate than men, resulting in what many are calling a she-cession. Unilever will be tackling this challenge in partnership with Luminary, while also addressing the current education gap and access to food and essential supplies with retail and non-profit partners. We've already awarded 250 fellowships to impacted women business owners in NYC, Atlanta, Philadelphia, Fort Wayne, Minneapolis, Houston and LA. 79% of these fellowships were awarded to women of color!

United for America and Luminary will be providing 40 women business owners in Detroit, Michigan and Cincinnati, Ohio with Digital Luminary memberships. At least 50% of all 40 Fellowships will go to women of color owned businesses. We invite you  to apply for the Fellowship below. You must be a Woman-Owned (at least 51%) or a Woman-Founded Business in Cincinnati or Detroit and at least 18 years of age or older to apply, promotion runs 10/26/20 - 11/16/20. Please, see the terms and conditions below for more details.

 

Key Dates & Information*

Entries Open: 10/26
Entries Close: 11/16
Finalists Announced: 11/25

40 ANNUAL DIGITAL MEMBERSHIPS 
Across DETROIT and CINCINNATI

 

* You must be a Woman-Owned (at least 51%) or a Woman Founded Business.

* You must be at least 18 years of age or older to apply. 

* Only one application per business will be reviewed- all duplicate applications will be disqualified.

* Existing Luminary members as of 8/1/2020 are not eligible to apply.

Partners
Berlin Cameron
Luminary
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Judges

Shermin Lakha

CEO, LVLUP

Jen Dasilva

Founder, Girl Brands Do It Better
President, Berlin Cameron

Laura Mignott

CEO, DFlash
Host, The Reset

Cate Luzio

Founder and CEO, Luminary

LEANNE DOAN

Head of Agency Development, Reddit

KRISTY WALLACE

CEO, Ellevate

LORI LEFEVRE WELLS

Founder, Lori LeFevre Communications

APPLY NOW
APPLY BELOW

Past Winner: Chromat

Two years ago, we developed a creative campaign for NYC bodywear brand, Chromat. The brand’s first-ever ad campaign, Chromat Pool Rules, received 205 million social impressions (with no paid media), coverage in 50 publications worldwide, an increase in sales of 38%, and overwhelmingly positive social engagement. Check out our case study video below and some of the media buzz it received here or here.

We can’t wait to see how we can top it this year.