The United For America X Luminary
Helping diverse women-owned businesses across America impacted by COVID-19 recover, rebuild, and reimagine their future.
What We're About
United for America, a movement led by Unilever to support cities where vulnerable populations have been hit hardest by the COVID-19 pandemic, is partnering with Luminary to provide women-owned enterprises with the resources they need to adapt their businesses and keep workers employed.
We know that women, and particularly women of color, have been disproportionately impacted by the crisis and are facing unemployment at a much higher rate than men, resulting in what many are calling a she-cession. Unilever will be tackling this challenge in partnership with Luminary, while also addressing the current education gap and access to food and essential supplies with retail and non-profit partners.
United for America and Luminary will be providing 200 women business owners in Los Angeles, California; Houston, Texas; Minneapolis, Minnesota; Atlanta, Georgia; Fort Wayne, Indiana; and Philadelphia, Pennsylvania with digital Luminary memberships and 50 women business owners in New York City a membership to Luminary’s brick-and-mortar* hub. At least 50% of the 250 Fellowships will go to women of color owned businesses. We invite all women business owners in these areas to apply for the Fellowship below.
* Luminary prioritizes our Community’s health & safety. Click here to learn how we’ve navigate our new standards in our physical space due to Covid-19.
Key Dates & Information*
Entries Open: 08/26
Entries Close: 09/30
Finalists Announced: 10/07
*In order to ensure a sufficient number of applications are received to award all prizes, we are extending the deadline to 9/30 to collect back-up applications. Please note: those who submitted in the originally stated application period will receive priority consideration.
* You must be a Woman-Owned (at least 51%) or a Woman Founded Business.
* You must be at least 18 years of age or older to apply.
* Only one application per business will be reviewed- all duplicate applications will be disqualified.
* Existing Luminary members as of 8/1/2020 are not eligible to apply.
Founder, Girl Brands Do It Better
President, Berlin Cameron
Host, The Reset
Founder and CEO, Luminary
Head of Agency Development, Reddit
LORI LEFEVRE WELLS
Founder, Lori LeFevre Communications
Two years ago, we developed a creative campaign for NYC bodywear brand, Chromat. The brand’s first-ever ad campaign, Chromat Pool Rules, received 205 million social impressions (with no paid media), coverage in 50 publications worldwide, an increase in sales of 38%, and overwhelmingly positive social engagement. Check out our case study video below and some of the media buzz it received here or here.
We can’t wait to see how we can top it this year.