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What We're About

United for America, a movement led by Unilever to support cities where vulnerable populations have been hit hardest by the COVID-19 pandemic, is partnering with Luminary to provide women-owned enterprises with the resources they need to adapt their businesses and keep workers employed. 

We know that women, and particularly women of color, have been disproportionately impacted by the crisis and are facing unemployment at a much higher rate than men, resulting in what many are calling a she-cession. Unilever will be tackling this challenge in partnership with Luminary, while also addressing the current education gap and access to food and essential supplies with retail and non-profit partners. 

United for America and Luminary will be providing 200 women business owners in Los Angeles, California; Houston, Texas; Minneapolis, Minnesota; Atlanta, Georgia; Fort Wayne, Indiana; and Philadelphia, Pennsylvania with digital Luminary memberships and 50 women business owners in New York City a membership to Luminary’s brick-and-mortar* hub. At least 50% of the 250 Fellowships will go to women of color owned businesses. We invite all women business owners in these areas to apply for the Fellowship below.

* Luminary prioritizes our Community’s health & safety. Click here to learn how we’ve navigate our new    standards in our physical space due to Covid-19.